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SEARCH ENGINE OPTIMIZATION
SEO (Search Engine Optimisation)
A good looking website means nothing if no one can see it. The Internet is used by most people to do business today. Internet marketing is a very important part of businesses in South Africa and other countries. Search Engine Optimization provides the opportunity for anyone with a website to generate huge income and incredible international exposure from their website, provided that it is done in the correct way. ADSSA has the knowledge to ensure an excellent and above average ranking for your web pages.
Important factors of SEO
Web pages need to be properly structured to provide necessary information for search engines to reach the information and to index it in such a way that your client can in turn reach your web pages amongst the millions of other pages on the Internet.
The more pages and information (content) you have the easier it is for search engines like Google and Yahoo to index and list your website at an acceptable position on their pages.
Internal links and sitemaps are also important for search engines to reach your information without a struggle.
Related links to and from other websites are a must for link popularity which in turn improves your ranking at search engines like Google , Yahoo, MSN and others.
With your website, ADSSA will implement a link exchange where people will link your website, and link back to those people on the respective pages, thus cross linking with websites.
Back-links or one-way-links from other popular websites is very important for ranking on some of the major search engines. Unique articles are posted to hundreds of websites over the globe to ensure that back-links increase on a constant basis.
Other factors like Google mapping might be still in a beta phase, but can not be ignored. More web owners and webmasters become aware of this easy way to get a website on the first page. Therefore competition increase on a daily basis and webmasters should continuously be searching for new ways to penetrate the Google barrier.
Once-off analysis
Your website and web pages are analysed and optimised for search engines for initial submission. Once-off SEO is normally done with the original design and setup of web pages.
It can also be done for web pages where no original analysis and optimisation was done.
General SEO
Continual updates, normally on a monthly or more regular basis, are done to make sure that the criteria of search engines are met. Keywords are analysed and updated to get the best possible result.
Reports
Depending on the package chosen, monthly reports are sent to clients to inform them of what has been done on the website, showing problem area that were corrected and improvements made that were for better ranking.
New pages for SEO
Additional pages should be created on a monthly basis to enhance the content for better ranking on search engines. These pages form an integral part of the original website and provide more information regarding the products and services of your website.
Examples of packages
Iron SEO package:
- Once-off analysis & optimization of the current website, max 1 key phrase (each page gets optimized for excellent performance on the Internet)
- General website optimization of current pages on a month to month basis (monthly checks to ensure pages are doing well, climbing, not dropping depending on the status)
- Monthly checking of: Meta Tags, Title Tags, Alt Tags, Text links, sitemap and SEO content.
- Ad Hoc Link exchange during the month which will increase as visibility increases. Link building is essential for website performance on the Internet
- 1 new page live per month written by professional copywriters. The word count is 650/page and focused on the specific service or product you sell.
- Post articles to more that 100 blogs over a period of three months for back-links for each key phrase. Articles are written in a specific format by professional copywriters.
- Statistical package connected to the website (AW statistics if hosted at ADSSA). Other internal ADSSA statistics will also be added to your report for proper analysis of your keywords and web optimization.
- Key word checking and improvement on a monthly basis. ADSSA uses professional software packages for research on key word relevancy and browser keyword intent identification
- Rank checking on a monthly basis and registering the website on all the popular international search engines such as Google, MSN, Yahoo, Ananzi(South Africa) and many more
Bronze SEO package:
Once-off analysis & optimization of the current website, max 10 key phrases (each page gets optimized for excellent performance on the Internet)
- General website optimization of current pages on a month to month basis (monthly checks to ensure pages are doing well, climbing, not dropping depending on the status)
- Monthly checking of: Meta Tags, Title Tags, Alt Tags, Text links, sitemap and SEO content.
- Ad Hoc Link exchange during the month which will increase as visibility increases. Link building is essential for website performance on the Internet
- 2 new pages live per month written by professional copywriters. The word count is 650/page and focused on the specific service or product you sell. The client is allowed to add an additional 5 information pages per month which will be optimised by ADSSA and added to the website. The information for these pages must be provided by the client and cannot exceed 1000 words per page
- Post articles to more that 100 blogs over a period of three months for back-links for each key phrase. Articles are written in a specific format by professional copywriters.
- Statistical package connected to the website (AWstatistics if hosted at ADSSA). Other internal ADSSA statistics will also be added to your report for proper analysis of your keywords and web optimization.
- Key word checking and improvement on a monthly basis. ADSSA uses professional software packages for research on key word relevancy and browser keyword intent identification
- Rank checking on a monthly basis and registering the website on all the popular international search engines such as Google, MSN, Yahoo, Ananzi(South Africa) and many more
Silver SEO package:
- Once-off analysis & optimization of the current website, max 15 key phrases (each page gets optimized for excellent performance on the Internet)
- General website optimization of current pages on a month to month basis (monthly checks to ensure pages are doing well, climbing, not dropping depending on the status)
- Monthly checking of: Meta Tags, Title Tags, Alt Tags, Text links, sitemap and SEO content.
- Ad Hoc Link exchange during the month which will increase as visibility increases. Link building is essential for website performance on the Internet
- 5 new pages live per month written by professional copywriters. The word count is 650/page and focused on the specific service or product you sell. The client is allowed to add an additional 5 information pages per month which will be optimised by ADSSA and added to the website. The information for these pages must be provided by the client and cannot exceed 1000 words per page
- Post articles to more that 100 blogs over a period of three months for back-links for each key phrase. Articles are written in a specific format by professional copywriters.
- Statistical package connected to the website (AWstatistics if hosted at ADSSA). Other internal ADSSA statistics will also be added to your report for proper analysis of your keywords and web optimization.
- Key word checking and improvement on a monthly basis. ADSSA uses professional software packages for research on key word relevancy and browser keyword intent identification
- Rank checking on a monthly basis and registering the website on all the popular international search engines such as Google, MSN, Yahoo, Ananzi(South Africa) and many more
SEARCH ENGINE OPTIMIZATION

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Tel: +27 (0)12 547 6893
Cell: +27 (0)82 555 8122
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