AFRICA FOOD FOR AFRICA - GAME RESERVE AND LAND LEASE AVAILABLE IN MOST AFRICA COUNTRIES AFRICA ISLANDS
Malawi:Lake Malawi Region | Tanzania
Coastal Regions | Lake Tanganyika Regions | Lake Victoria Regions | Lake Malawi
Regions | Kilimanjaro Regions | Mosambique Coastal Regions | Lake Malawi Regions
| Zambezi River Regions | Limpopo River Regions | Caborrabassa Dam Regions |
Angola Kunene River
Kubango River Regions | Cuito River Regions | GAme Reserves Africa | South
Africa | Southern Africa |
UBUNTU SA |
OWN LAND AFRICA | GLOBAL MICRO ORGANIC FARMING AFRICA AND SOUTHERN AFRICA |
AGRILIFE | AGRI AFRICA
HUGE OPPORTUNITY!
Click here to enter our Website
If you would like to own your own private Game Reserve with it’s
own two bedroom hunters cabin of your choice, for as little as (Applicable to
S.A Citizens ZA R7520.00) once off cash administration – fee where –after it
will pay for itself by the profits gained from the 8 Ha micro organic product
farming project on every 25 ha of land, on witch you will also receive an
average income of up to R3700.00 (South African Rand) per month without lifting
a finger as your 50 to 99 year sub – land lease unit in its whole is being
develop, maintained and managed in full on your behalf by Global Micro Organic
Farming Corporation.
To qualify for your chosen sub – land lease unit, your donation to UBUNTU will
serve as your application. Donate any amount as listed below, plus a monthly (ZA
R12.00 applicable to S.A. Citizens) monthly debit – order donation of 60 months.
All Rates and Prices are South African Rand
a. 50ha - (ZA R40.00 only S.A. Citizens)
b. 100ha - (ZA R80.00 only S.A. Citizens)
c. 250ha - (ZA R70.00 only S.A. Citizens)
BUT!! Should you be interested to apply for a unit bordering a lake – front, sea
– front or river – front, you need to add an extra amount of (ZA R150.00 S.A.
Citizens only) to anyone of the listed donation amounts.
ACT NOW!!! … And have your own piece of Wild Africa in any of the listed
countries of choice, plus you can apply for a unit of your choice on every
donation you make separately to UBUNTU… Pick your unit(s) in any of the listed
countries below: (terms apply – limited units available)
Malawi:
Lake Malawi Region
Tanzania:
Coastal Regions
Lake Tanganyika Regions
Lake Victoria Regions
Lake Malawi Regions
Kilimanjaro Regions
Mosambique:
Coastal Regions
Lake Malawi Regions
Zambezi River Regions
Limpopo River Regions
Caborrabassa Dam Regions
Angola:
Kunene River Regions
Coastal Regions
Kubango River Regions
Cuito River Regions
You can use your own unit for any other purposes to your financial and
personal advantage.
EXAMPLE:
Rent it to friends, Customers or family members
Use it as your own retirement haven with an income to you or you can use it as
your escape from the Hustle and bustle of city life, plus you can entertain
yourself of who ever you want with gobbler (wild Turkey) or Game Hunting
Expeditions on your own Game Reserve.
DON’T HESITATE, ACT NOW!
Give your support to UBUNTU, it is in your and everybody else’s concern, as we
are all possible victims of crime.
Let us prevent crime together.
EPILEPSI SA
As a choice you can also donate , to Epilepsi SA and in so doing support this
organisation.
By way of your contribution, you will be ensuring that people less fortunate,
are cared for.
Executive Summary
The Chengu Island Safari Lodge located in the
Cholosibi Island, in the
Zambezi
River, Zambia. The Zambezi River is well known for its beauty and concentration
of spectacular views including the well-known Victoria Falls. Global Micro
Organic Farming Corporation will run the Safari Lodge in the newly constructed
Safari Lodge on
Cholosibi Island. Each of the 20-luxury river-facing Chalets has
extravagant views making it one of the most unique projects to be undertaken in
Africa. In addition to the views, the Lodge offers an equisite restaurant, with
an exclusive wine cellar.
The Chengu Island Safari Lodge has two competitive advantages that will ensure
profitability. The first is Global Micro Organic Farming Corporation
unrelentless attention to personal service. Global Micro Organic Farming
Corporation
recognizes that their most important job is to offer absolute exclusiveness to
our guests, and Land lease Holders allowing them to have an excellent and
memorable stay. The other sustainable competitive advantage is the facilities,
andcrafted
and simply beautiful. The lodge and location are magnificent.
Global Micro Organic Farming Corporation will turn leads into customers through
the use of a comprehensive website with all details of the Lodge experience
listed there in.
Situation Analysis
The Chengu Island Lodge is a start-up business. Marketing is critical to its
success and future profitability. The Lodge offers an exquisite island setting,
just a few kilometers outside of Livingstone. The basic market need is a high
quality low cost
accommodation. The physical structure that houses The Lodge has been specially
designed to please the most discriminating travelers.
Market Summary
The Chengu Island Lodge possesses good information about the market and knows a
great deal about the common attributes of the most prized and loyal customers.
The Chengu Island Lodge will leverage this information to better understand who
is served, their specific needs, and The Chengu Island Lodge can better
communicate with them.
Market Demographics Geographic
1. One target group is the geographic target of the city of Livingstone also
known as Maramba with a population of 97,448 people.
2. Another target population are travelers that typically come from the United
States, South Africa, Europe and Australia, approximately 83% from these
countries will contribute to the annual turnover of The Chengu Island Lodge.
Demographics
· Male and Female.
· Ages 28-55.
· College or graduate education.
· An income over $50,000.
Behavior Factors
· Enjoys traveling for the sake of seeing new things and meeting people.
· Would like to experience the African bush & wildlife with Style & Class.
· Experience new adventures and activities.
· Participate in the venture to develop Africa in a productive self-supporting
continent
Market Needs
The Chengu Island Lodge provides its customers with a beautiful, relaxing,
luxurious, Island setting Safari Lodge. The Chengu Island Lodge seeks to fulfill
the following benefits that are important to their customers:
· Selection:
The Chengu Island Lodge has 20 different chalets, each with its own unique,
breathtaking view of the mighty Zambezi River.
· Accessibility:
The Lodge is located within 1 hour of the city of Livingstone, providing
accessibility for people from Namibia, Zimbabwe & Lusaka.
· Customer Service:
The customer and Land lease Holder(s) will receive the highest attention and
service making his stay unique and memorable.
· Competitive Pricing:
All chalets for rent will be competitively priced to have a market impact
relation to annual Gross Profit for the Land lease Holder(s) and Global Micro
Organic Farming Corporation.
Market Trends
The market trend for Lodges has had a large increase in occupancy seen on an
international scale. For years, Lodges existed underneath the radar of the
general population. When most people went on vacation, they would tend to make
reservations at a motel/hotel. Within the last two years, people have began to
discover lodges and appreciate the additional services that they offer relative
to traditional
accommodations. The industry has seen an increase in occupancy, from out of
state or region
travelers, as well as and more importantly, local people that are looking for a
place to escape from their homes.
Market Forecast
SWOT Analysis
The following SWOT analysis captures the strength and weaknesses within the
company and describes the opportunities and threats facing The Chengu Island
Safari Lodge.
Strengths
· Great location.
· Fantastic facilities designs.
· Developers who are passionate about their work.
· Huge Agricultural development potential.
Weaknesses
Brand visibility, as lodges are overexposed internationally.
Logistics for construction mean time consuming.
Opportunities
· Growing market with a significant percentage still not aware of The Chengu
Island Safari loge
· Increase in sales from international markets
· Further development as regard to the current absolute priceless location.
· Superior services with lower costs directly affecting the customer.
Threats
· Competition from new Lodge entrants in the vicinity.
· The introduction of a Safari Lodge that understand the basis market nee
· A slump in the economy, decreasing people's discretionary income.
Keys to Success
The key to success will be based on customer attention and Agricultural
Development and Projects. The key is then to treat the customer properly so they
are amazed at the level of attention that receive. The Chengu Island Lodge will
generate repeat business and increase the length of stay per customer.
Critical Issues
The Chengu Island Lodge is still in the speculative stage as a Lodge. Its
critical issues are:
· Continue to build brand awareness, which will drive new customers to the
Chengu Island Lodge.
· Gain operation efficiencies
· Develop a strong relationship with the Board of Tourism of Zambia
Marketing Strategy
The Chengu Island Lodge has a three-pronged strategy:
1. Association membership and advertising:
A large number of visitors will look to regional Lodge associations for
information about the different Lodges in the area. Most associations publish a
guide to the local Lodges and The Chengu Island Lodge need to be in this guide.
One of the other perks of membership is visibility on the associations website
with a link to The Chengu Island Lodge.
Additionally, The Chengu Island Lodge must be a member of the Chamber of
Commerce as to have the necessary information available to foreign guests
enquiring for local accommodation.
2. Website:
The Chengu Island Lodge will have a full-service website that allows the visitor
to view the Lodge, read details about what it has to offer, provide information
on regional activities, even allow the visitor and investor to book a
reservation, or purchase a Land lease Share. With the growing use of the
Internet, the Web has customers. At Chengu Island Lodge all
interactions with the customer will be with Global Project Management &
Marketing Services Associates who see it as their duty to do whatever it takes
to make the Investor and customer feel at home. The feeling of personal
attention, really adds a very positive dimension to the Lodge experience.
Strategy Pyramids
The single objective is to position The Chengu Island Lodge as the upscale lodge
located near Livingstone, reaching generally full occupancy within the first two
rears. The marketing strategy will seek to first create customer awareness
regarding the services offered, develop that customer base, and work building
customer loyalty and strategic relationship with the tourism board. The message
that The Chengu Island Lodge will seek to communicate is that The Chengu Island
lodge is the premier Lodge in the Livingstone area with the finest facilities.
The message will be communicated through a variety of methods. The first will be
advertising! in the Lodge association's newsletter. The next method will be a
robust website with a comprehensive amount of information. The last method will
be developing strategic relationships with the Tourism Board. While this will
require a budget for assorted activities.
Marketing Mix
The Chengu Island Lodge’s marketing mix is compromised of the following approach
to pricing, distribution, advertising and promotion and customer services
Pricing
The pricing scheme is based on a room rate. The rate is arrived at in terms of
by its market value
Distribution:
All services will be provided at the Lodge.
Advertising and Promotion:
The most successful traditional advertising will be the Lodge associations.
Developing strategic alliances with the Tourism Board is a non-traditional
method of marketing, but it will be quite efficient. The website will also be
used in marketing activities.
Customer Service:
Obsessive customer attention is the mantra. The Chengu Island Lodge's philosophy
is what ever needs to be done to make the customer and/or investor happy must
occur, even at the expense of short-term profits. In the long run, this
investment will pay off with fierce customer loyalty, and will
become an indispensable tool people have for planning vacation to areas that are
not in their vicinity.
Marketing Objectives
1. Maintain positive, steady growth each quarter.
2. Experience a growth in new customers who are turned into long-term customers.
3. Realize an increase in occupancy each subsequent year.
4. Expanding agricultural projects.
5. Development of hunting facilities for various game and gobblers (wild
turkey's)
Financial Objectives
1. A double-digt growth rate for each future year.
2. Reduce the variable cost per guest.
3. Continue to decrease the fixed costs.
Target Marketing
Our customers can be broadly divided into three groups (please note that it is
possible to divide the customers into much smaller groups, but we have chosen
not to):
1.Weekend getaway customers:
International or National customers planning for a weekend of service and and
hospitality.
2. Honeymooners:
Newly married couples for their honeymoon getaway.
3. Corporate Clients:
Corporate Clients with an annual getaway or weekend client tell treatments
Positioning
The Chengu Island Lodge will position itself as an upscale Lodge with a gorgeous
facility and unmatched Land lease-owners and customer attention. The Chengu
Island Lodge will leverage their competitive edge:
Attention to Personalized Service
While anyone at a Lodge should reasonably expect good service, there are ways of
setting yourself apart from this already high level of service. This will be
done through the unrelenting pursuit of personal attention. What is meant by
that is that employees, and the Land lease owners, provide an unequalled service
to its customers and Associates.
Marketing Research
During the initial phases of the marketing plan development, several focus
groups must be held to gain insight into a variety of Lodge patrons. These focus
groups provided useful information into the decision-making processes of
consumers and Investors (Land lease-owners).
An additional source of dynamic market research is a feedback mechanism based an
a suggestion card system. The suggestion card has several statements that
matrons are asked to rate in terms of a given scale. There are also several
opened questions that allow the customer to freely offer constructive criticism
or praise. The Chengu Island Lodge will work hard to implement reasonable
suggestions in order to improve their services as well as show their commitment
to the Investor and the customer that their suggestions are valued.
Controls
The purpose of The Chengu Island Lodge's marketing plan is to serve as guide for
the organization. The following areas will be monitored to gauge performance:
· Revenue : monthly and annual.
· Expenses : monthly and annual.
· Repeat business.
· Customer satisfaction.
· Investors satisfaction.
Marketing Organization
Global Project Management and Marketing Services will be responsible for the
marketing activities beyond outside occasional creative help.
Contingency Planning
Difficulties and risks:
Problems generating visibility.
· Slump in the economy.
· The construction of a new facility that rivals the Chengu Island Lodge.
Worst-case risks may include:
· Determining that the business cannot support itself on an ongoing basis.
· Having to liquidate equipment to cover liabilities.
Investors Advantages:
· An average monthly income of US$530.00 within 9 months from date of land lease
Share Purchase, from the Agricultural Projects as well as from the Lodge
Project.
· 94 Year guaranteed Land lease possession of your week(s).
· 94 Year guaranteed minimum monthly income of an average of US $560.00.
· Hunting of various Game-Species.
· Hunting of Clobbers (Wild-Turkey).
· Angling facilities for Tiger-fishing and other fish species.
· Various outdoor and indoor recreational activities. 99 % Safety guaranteed.
· Exchange your week(s) with any other future Lodges connected to Chengu Island
Lodge.
· Safe and easy excelibility by road and by air.
· Occupation date and monthly dividend guaranteed within 9 months from date of
purchase.
Only:
1.R3860.00 cash deposit (Africa Citizens).
2.R978.71 per month for 6 months (Africa Citizens).
AL PROJECTSMANAGEMENT AND MARKETING SERVICES
ADCOK STREET 630
RIETFONTEIN
0084
SOUTH
AFRICA
TEL:+27 (0) 12 329 9636
FAX: +27 (0) 12 329 9636
EMAIL:
info@agrilife.co.za
AFRCA LEASED LAND OPPORTUNITIES | SUPPORT UBUNTU SA FOR A CRIME FREE SOUTH AFRICA | AFRICA FOOD FOR AFRICA - GAME RESERVE AND LAND LEASE AVAILABLE IN MOST AFRICA COUNTRIES AFRICA ISLANDS | SOUTH AFRICA FOR PEACE
Malawi:Lake Malawi Region | Tanzania
Coastal Regions | Lake Tanganyika Regions | Lake Victoria Regions | Lake Malawi
Regions | Kilimanjaro Regions | Mosambique Coastal Regions | Lake Malawi Regions
| Zambezi River Regions | Limpopo River Regions | Caborrabassa Dam Regions |
Angola Kunene River
Kubango River Regions | Cuito River Regions | GAme Reserves Africa | South
Africa | Southern Africa |
SUPPORT UBUNTU SA |
OWN LAND AFRICA | GLOBAL MICRO ORGANIC FARMING AFRICA AND SOUTHERN AFRICA |
AGRILIFE | AGRI AFRICA | LIVE THE LIFE YOU DREAM | DREAN THE LIFE YOU LIVE |
SOUTH AFRICA CRIME PREVENTION | STOP CRIME SOUTH AFRICA
If you would like to own your own private Game Reserve with it’s
own two bedroom hunters cabin of your choice, for as little as (Applicable to
S.A Citizens ZA R7520.00) once off cash administration – fee where –after it
will pay for itself by the profits gained from the 8 Ha micro organic product
farming project on every 25 ha of land, on witch you will also receive an
average income of up to R3700.00 (South African Rand) per month without lifting
a finger as your 50 to 99 year sub – land lease unit in its whole is being
develop, maintained and managed in full on your behalf by Global Micro Organic
Farming Corporation. SUPPORT A CRIME FREE SOUTH AFRICA- SUPPORT UBUNTU SOUTH
AFRICA - SUPPORT FOOD FOR AFRICA. SOUTH AFRICA AND SOUTHERN AFRICA CHALETS AND
HOLIDAY DESTINATIONS.To qualify for your chosen sub – land lease unit, your donation to UBUNTU will
serve as your application. Donate any amount as listed below, plus a monthly (ZA
R12.00 applicable to S.A. Citizens) monthly debit – order donation of 60 months.
BUT!! Should you be interested to apply for a unit bordering a lake – front, sea
– front or river – front, you need to add an extra amount of (ZA R150.00 S.A.
Citizens only) to anyone of the listed donation amounts.
ACT NOW!!! … And have your own piece of Wild Africa in any of the listed
countries of choice, plus you can apply for a unit of your choice on every
donation you make separately to UBUNTU… Pick your unit(s) in any of the listed
countries below: (terms apply – limited units available)Malawi:Lake Malawi Region
. Tanzania:
Coastal Regions
Lake Tanganyika Regions
Lake Victoria Regions
Lake Malawi Regions
Kilimanjaro Regions. Mosambique:
Coastal Regions
Lake Malawi Regions
Zambezi River Regions
Limpopo River Regions
Caborrabassa Dam Regions. Angola:
Kunene River Regions
Coastal Regions
Kubango River Regions
Cuito River Regions .
Rent it to friends, Customers or family members
Use it as your own retirement haven with an income to you or you can use it as
your escape from the Hustle and bustle of city life, plus you can entertain
yourself of who ever you want with gobbler (wild Turkey) or Game Hunting
Expeditions on your own Game Reserve.
Give your support to UBUNTU SA, it is in your and everybody else’s concern, as we
are all possible victims of crime.
Let us prevent crime together. EPILEPSI SA.
As a choice you can also donate , to Epilepsi SA and in so doing support this
organisation.
By way of your contribution, you will be ensuring that people less fortunate,
are cared for.
The Chengu Island Safari Lodge located in the Cholosibi Island, in the Zambezi
River, Zambia. The Zambezi River is well known for its beauty and concentration
of spectacular views including the well-known Victoria Falls. Global Micro
Organic Farming Corporation will run the Safari Lodge in the newly constructed
Safari Lodge on Cholosibi Island. Each of the 20-luxury river-facing Chalets has
extravagant views making it one of the most unique projects to be undertaken in
Africa. In addition to the views, the Lodge offers an equisite restaurant, with
an exclusive wine cellar.The Chengu Island Safari Lodge has two competitive advantages that will ensure
profitability. The first is Global Micro Organic Farming Corporation
unrelentless attention to personal service. Global Micro Organic Farming
Corporation
recognizes that their most important job is to offer absolute exclusiveness to
our guests, and Land lease Holders allowing them to have an excellent and
memorable stay. The other sustainable competitive advantage is the facilities,
and crafted
and simply beautiful. The lodge and location are magnificent.
Global Micro Organic Farming Corporation will turn leads into customers through
the use of a comprehensive website with all details of the Lodge experience
listed there in.
The Chengu Island Lodge is a start-up business. Marketing is critical to its
success and future profitability. The Lodge offers an exquisite island setting,
just a few kilometers outside of Livingstone. The basic market need is a high
quality low cost
accommodation. The physical structure that houses The Lodge has been specially
designed to please the most discriminating travelers.
The Chengu Island Lodge possesses good information about the market and knows a
great deal about the common attributes of the most prized and loyal customers.
The Chengu Island Lodge will leverage this information to better understand who
is served, their specific needs, and The Chengu Island Lodge can better
communicate with them.
1. One target group is the geographic target of the city of Livingstone also
known as Maramba with a population of 97,448 people.2. Another target population are travelers that typically come from the United
States, South Africa, Europe and Australia, approximately 83% from these
countries will contribute to the annual turnover of The Chengu Island Lodge. Male and Female. Ages 28-55. College or graduate education. An income over $50,000.
Behavior Factors Enjoys traveling for the sake of seeing new things and meeting people. Would like to experience the African bush & wildlife with Style & Class.
· Experience new adventures and activities. Participate in the venture to develop Africa in a productive self-supporting
continent Market Needs
The Chengu Island Lodge provides its customers with a beautiful, relaxing,
luxurious, Island setting Safari Lodge. The Chengu Island Lodge seeks to fulfill
the following benefits that are important to their customers: Selection:
The Chengu Island Lodge has 20 different chalets, each with its own unique,
breathtaking view of the mighty Zambezi River.
The Lodge is located within 1 hour of the city of Livingstone, providing
accessibility for people from Namibia, Zimbabwe & Lusaka.
The customer and Land lease Holder(s) will receive the highest attention and
service making his stay unique and memorable.
All chalets for rent will be competitively priced to have a market impact
relation to annual Gross Profit for the Land lease Holder(s) and Global Micro
Organic Farming Corporation.The market trend for Lodges has had a large increase in occupancy seen on an
international scale. For years, Lodges existed underneath the radar of the
general population. When most people went on vacation, they would tend to make
reservations at a motel/hotel. Within the last two years, people have began to
discover lodges and appreciate the additional services that they offer relative
to traditional
accommodations. The industry has seen an increase in occupancy, from out of
state or region
travelers, as well as and more importantly, local people that are looking for a
place to escape from their homes.
The following SWOT analysis captures the strength and weaknesses within the
company and describes the opportunities and threats facing The Chengu Island
Safari Lodge.Strengths: Great location. Fantastic facilities designs. Developers who are passionate about their work. Huge Agricultural development potential.
Weaknesses:
Brand visibility, as lodges are overexposed internationally.
Logistics for construction mean time consuming.Opportunities: Growing market with a significant percentage still not aware of The Chengu
Island Safari loge
· Increase in sales from international markets
· Further development as regard to the current absolute priceless location. Superior services with lower costs directly affecting the customer.Threats:
· Competition from new Lodge entrants in the vicinity. The introduction of a Safari Lodge that understand the basis market needs. A slump in the economy, decreasing people's discretionary income.
Keys to Success:
The key to success will be based on customer attention and Agricultural
Development and Projects. The key is then to treat the customer properly so they
are amazed at the level of attention that receive. The Chengu Island Lodge will
generate repeat business and increase the length of stay per customer. Critical Issues:
The Chengu Island Lodge is still in the speculative stage as a Lodge. Its
critical issues are: Continue to build brand awareness, which will drive new customers to the Chengu Island Lodge. Gain operation efficiencies
· Develop a strong relationship with the Board of Tourism of Zambia Marketing Strategy:
The Chengu Island Lodge has a three-pronged strategy:
A large number of visitors will look to regional Lodge associations for
information about the different Lodges in the area. Most associations publish a
guide to the local Lodges and The Chengu Island Lodge need to be in this guide.
One of the other perks of membership is visibility on the associations website
with a link to The Chengu Island Lodge.
Additionally, The Chengu Island Lodge must be a member of the Chamber of
Commerce as to have the necessary information available to foreign guests
enquiring for local accommodation.2. Website:
The Chengu Island Lodge will have a full-service website that allows the visitor
to view the Lodge, read details about what it has to offer, provide information
on regional activities, even allow the visitor and investor to book a
reservation, or purchase a Land lease Share. With the growing use of the
Internet, the Web has customers. At Chengu Island Lodge all
interactions with the customer will be with Global Project Management &
Marketing Services Associates who see it as their duty to do whatever it takes
to make the Investor and customer feel at home. The feeling of personal
attention, really adds a very positive dimension to the Lodge experience. Strategy Pyramids
The single objective is to position The Chengu Island Lodge as the upscale lodge
located near Livingstone, reaching generally full occupancy within the first two
rears. The marketing strategy will seek to first create customer awareness
regarding the services offered, develop that customer base, and work building
customer loyalty and strategic relationship with the tourism board. The message
that The Chengu Island Lodge will seek to communicate is that The Chengu Island
lodge is the premier Lodge in the Livingstone area with the finest facilities.
The message will be communicated through a variety of methods. The first will be
advertising! in the Lodge association's newsletter. The next method will be a
robust website with a comprehensive amount of information. The last method will
be developing strategic relationships with the Tourism Board. While this will
require a budget for assorted activities.Marketing Mix
The Chengu Island Lodge’s marketing mix is compromised of the following approach
to pricing, distribution, advertising and promotion and customer services Pricing
The pricing scheme is based on a room rate. The rate is arrived at in terms of
by its market value Distribution:
All services will be provided at the Lodge.
Advertising and Promotion:
The most successful traditional advertising will be the Lodge associations.
Developing strategic alliances with the Tourism Board is a non-traditional
method of marketing, but it will be quite efficient. The website will also be
used in marketing activities. Customer Service:
Obsessive customer attention is the mantra. The Chengu Island Lodge's philosophy
is what ever needs to be done to make the customer and/or investor happy must
occur, even at the expense of short-term profits. In the long run, this
investment will pay off with fierce customer loyalty, and will
become an indispensable tool people have for planning vacation to areas that are
not in their vicinity. Marketing Objectives
1. Maintain positive, steady growth each quarter.
2. Experience a growth in new customers who are turned into long-term customers.
3. Realize an increase in occupancy each subsequent year.
4. Expanding agricultural projects.
5. Development of hunting facilities for various game and gobblers (wild
turkey's)
Financial Objectives
1. A double-digt growth rate for each future year.
2. Reduce the variable cost per guest.
3. Continue to decrease the fixed costs.
Target Marketing
Our customers can be broadly divided into three groups (please note that it is
possible to divide the customers into much smaller groups, but we have chosen
not to): 1.Weekend getaway customers:
International or National customers planning for a weekend of service and and
hospitality.
2. Honeymooners:
Newly married couples for their honeymoon getaway.
3. Corporate Clients:
Corporate Clients with an annual getaway or weekend client tell treatments Positioning:
The Chengu Island Lodge will position itself as an upscale Lodge with a gorgeous
facility and unmatched Land lease-owners and customer attention. The Chengu
Island Lodge will leverage their competitive edge: Attention to Personalized Service
:
While anyone at a Lodge should reasonably expect good service, there are ways of
setting yourself apart from this already high level of service. This will be
done through the unrelenting pursuit of personal attention. What is meant by
that is that employees, and the Land lease owners, provide an unequalled service
to its customers and Associates. Marketing Research :
During the initial phases of the marketing plan development, several focus
groups must be held to gain insight into a variety of Lodge patrons. These focus
groups provided useful information into the decision-making processes of
consumers and Investors (Land lease-owners).
An additional source of dynamic market research is a feedback mechanism based an
a suggestion card system. The suggestion card has several statements that
matrons are asked to rate in terms of a given scale. There are also several
opened questions that allow the customer to freely offer constructive criticism
or praise. The Chengu Island Lodge will work hard to implement reasonable
suggestions in order to improve their services as well as show their commitment
to the Investor and the customer that their suggestions are valued. Controls:
The purpose of The Chengu Island Lodge's marketing plan is to serve as guide for
the organization. The following areas will be monitored to gauge performance:
· Revenue : monthly and annual. Expenses : monthly and annual.
· Repeat business. Customer satisfaction. Investors satisfaction. Marketing Organization
Global Project Management and Marketing Services will be responsible for the
marketing activities beyond outside occasional creative help.
Contingency Planning
Difficulties and risks:
Problems generating visibility.
· Slump in the economy.
· The construction of a new facility that rivals the Chengu Island Lodge. Worst-case risks may include:
· Determining that the business cannot support itself on an ongoing basis.
· Having to liquidate equipment to cover liabilities. Investors Advantages:
· An average monthly income of US$530.00 within 9 months from date of land lease
Share Purchase, from the Agricultural Projects as well as from the Lodge
Project.
· 94 Year guaranteed Land lease possession of your week(s).
· 94 Year guaranteed minimum monthly income of an average of ZA R3700· Hunting of various Game-Species.
· Hunting of Clobbers (Wild-Turkey).· Angling facilities for Tiger-fishing and other fish species.
· Various outdoor and indoor recreational activities. 99 % Safety guaranteed. Exchange your week(s) with any other future Lodges connected to Chengu Island
Lodge. Safe and easy excelibility by road and by air. Occupation date and monthly dividend guaranteed within 9 months from date of
purchase.
HUNTING | TIGER FISH | BIRDING | FISHING |AGRICULTURE | PEOPLE
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